Seven Korean entertainment agencies connect to set up K-Pop streaming service
The global expansion comes as K-Pop had its first #1 in the US, the world’s largest music market, in May.
Seven of South Korea’s biggest entertainment companies have teamed up to set up a new company called 'Music & Creative Partners Asia' (MCPA) to distribute and stream K-Pop music videos.
The companies are SM Entertainment, JYP Entertainment, YG Entertainment, Big Hit Entertainment, FNC Entertainment, Mystic Entertainment, and Star Empire Entertainment.
The Vevo-like MCPA will be in charge of all aspects regarding the distribution of music videos and related content (including YouTube) and is planning on creating a new platform service to create and supply K-Pop MVs.
The global expansion comes as K-Pop had its first #1 in the US, the world’s largest music market, in May.
Pop band BTS debuted at #1 with its Love Yourself: Tear album – the first mostly-foreign language album to top the American charts in 12 years.
Last year BTS reportedly were tweeted about half a billion times – more than President Trump or Justin Bieber.
Earlier in the year, BTS were the first K-Pop band to play the Billboard Music Awards, with a slickly choreographed performance of their new single Fake Love.
Reporting from inside the Australian music business since '94.
BTS stands for Bangtan Boys or Bulletproof Boy Scouts or Beyond The Scene.
As in Australia, K-Pop acts have been selling out arena shows in the US, and made names out of he nine-member dance-pop Girls' Generation, Big Bang, 2PM, Super Junior and Wonder Girls.
Many of these acts have carefully chosen US-born or raised Korean singers/dancers who can speak English fluently.
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Reporting from inside the Australian music business since '94.
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