Music lawyer Adrian McGruther relaunches Sydney management company su:ku:ya

Sydney-based music entertainment lawyer Adrian McGruther announced at BIGSOUND that he has re-launched his artist management and development company su:ku:ya.

Based in Newtown, su:ku:ya states s working with “a small group of forward-thinking artists,” bringing them expertise in artist development, marketing and promotion, creative direction, touring and live strategy, financial planning, legal and contract negotiation and generally acting as a full-time BS radar.

“I literally just want to work with career artists who are committed to forging their own path in what is an increasingly homogenous music world,” he says.

“There are more opportunities now for artists doing diverse things around the world than ever before.”

The relaunch roster of su:ku:ya is made up of folktronic singer-songwriter Gordi, northern NSW producer Willaris. K, mid-NSW garage punk band Pleasure Coma, Sydney psych rock band Micra, producer/songwriter James Christowski and Paradise Estrange, a new ambient project from a Melbourne via Iceland producer.

He explains that su:ku:ya is named after a fictional character in Trinidadian folklore., the soucouyant (pron. su-ku-ya) who is a reclusive, blood-sucking hag who sheds her skin in search of victims,

“Even the most obscure stories – in music or any other artform – deserve to be told,” McGruther observes.

Before setting up su:ku:ya in 2012, he held roles in A&R and marketing at a major label, creative/strategic roles at international ad agencies in Australia and Trinidad & Tobago, and worked with a leading global music and tech company.

In between stints as a musician, radio presenter and music journalist, he is a qualified music lawyer.

He worked for a number of years with Mushroom Group’s legal and business affairs team in Melbourne and an international law firm in their IP/entertainment group before that.

He currently provides freelance legal services to music industry clients, under the umbrella of Sydney-based Brett Oaten Solicitors.