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GiggedIn’s Ed Onggo on upcoming COSMOS event and how user data is shaping lineups

Live music subscription service GiggedIn has teamed up with Kingdom Sounds to launch a brand new event, COSMOS, giving Sydneysiders a chance to see their favourite electronic acts live in the same…

By Unknown AuthorPublished Dec 21, 2017
3 min read
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Live music subscription service GiggedIn has teamed up with Kingdom Sounds to launch a brand new event, COSMOS, giving Sydneysiders a chance to see their favourite electronic acts live in the same place.  

COSMOS’ first night will be staged at Sydney harbourside venue HOME on September 29. With GiggedIn on board, that means all subscribers can attend the event for a fraction of the full ticket price.

At just $14.95 for subscribers, COSMOS marks one of the last chances for punters to catch local indie-electronic act Crooked Colours before they set off for a European tour. CC are also booked in for Australian festival dates at Yours and Owls and Spilt Milk later in the year.

Also performing at the event is Aussie dance music talent Running Touch who has spent the last year out on his nationwide Body Touch headline tour, along with spots at Groovin’ The Moo and abroad at SxSW.

Capping it off is Sydney-based electro act Moonbase. With a distinctive grime influence, he’s been attracting loads of attention since his collaborative effort with rapper Anderson .Paak was released earlier this year.

GiggedIn founder & CEO Edwin Onggo tells TMN the reasons why partnering with COSMOS was a calculated move, drawing attention to trends picked up through GiggedIn’s data. 

"We chose this event for a few reasons. Firstly, we’re excited to support talented up and coming Aussie acts and to work alongside local promoters and venues which invest in creating a great experience for fans that we believe in.
 
"Secondly, the data we capture from our members daily has become quite powerful. We’ve noticed that live electronic in Sydney has been growing in popularity and each time we’ve featured Crooked Colours and Running Touch with our members previously, they’ve connected really well."
 
According to Onggo, there’s more nights lined up for the COSMOS series over the coming months, as well as plenty more event activity for GiggedIn through the end of 2017. 
 
"We’re at the tail end of closing another round of funding and now have some great data on our members so we’re excited to continue our focus on growth. Similar to how Netflix have created a lot of ’Netflix Originals’, we’ve reached a point where it makes sense given the audience we’ve aggregated and our understanding of them for us to take a similar approach.
 
"So we are looking to co-promote more shows similar to this event in Sydney and Melbourne to satisfy our members and with our data can offer a lot of insight and take a lot of risk out for the partners we work with. 
 
"We’ve also struck the interest of some major brands because of our ability to offer awesome live music events at scale so are looking to continue working with brands that engage with youth in lead up to our national expansion."

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