Sync Watch: A trio of syncs kick of Channel Ten's rebrand
It's the first major rebrand the network has undergone in 27 years.
Broods x Channel Ten
Brand / Production: 10Peach Launch Promo
Artist: Broods
Track: ‘Peach’
Writers: Georgia Nott, Caleb Nott, Thomas Schleiter
Label: Universal Music Australia
Publisher: Kobalt/Third Side Music
"As part of Channel 10’s first major rebrand in 27 years, Channel Eleven has been transformed into 10 Peach. With the aim to reach a younger audience, Brood’s new track ‘Peach’ was the perfect choice for the channel’s fresh track identity and theme."
Reporting from inside the Australian music business since '94.
Demi Lovato x Channel 10
Brand / Production: 10Boss Launch Promo
Artist: Demi Lovato
Track: ‘Confident’
Writers: Demi Lovato, Ilya Salmanzadeh, Savan Kotecha, Martin Sandberg
Label: Island Records/Universal Music Australia
Publisher: BMG/Warner/Chappell/UMPG/Kobalt
"Channel 10 have rebranded their sub-channel One, to 10 Boss. Packed with attitude, the launch promo is driven by Demi Lovato’s edgy track ‘Confident’."
Max Frost x Channel Ten
Brand / Production: Channel 10 Launch Promo
Artist: Max Frost
Track: ‘Good Morning’
Writers: Max Frost, David Embree, Michael Fitzpatrick, Tanner Underwood
Label: Warner Music
Publisher: Mushroom Music Publishing/Kobalt/BMG/Sony ATV
"Mushroom Sync pitched the track to Channel Ten for their confidential network relaunch. Beyond that, it was a collaborative effort to bring the campaign to life."
More from The Music Network
Reporting from inside the Australian music business since '94.
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