Songtradr signs with Melbourne’s Alt. Music Group

Los Angeles-based Songtradr, the world’s largest B2B music licensing marketplace, has partnered with Melbourne-based record label Alt. Music Group for sync services.

“Songtradr is the go-to platform for sync licensing, making it a natural fit for this deal,” said Lee Cardan, director and co-founder of Alt. Music Group.

“Their library has hundreds of thousands of quality tracks and we’re looking forward to introducing them to our talent.”

Songtradr provides music creators and rights owners with tech-enabled solution for rights management and monetisation while providing B2B music users such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming, streaming and social media platforms with AI-guided access to music.

Alt. Music Group was founded by studio owner and engineer Lee Cardan with Khaled and Mo Komba of Australian hip-hop duo Diafrix, and puts an emphasis on artist management and development.

Home to 2019 ARIA winner Kaiit, the label also has Francoistunes, Ceeko, Zac Slater and Yaw Faso on its roster.

Songtradr’s director of premium music in Melbourne, David Sayer, said: “We are happy to announce our new signing with Alt. Music Group.

“We’re excited to be partnering with such a great team with an unparalleled roster of talent with unique selling points that will complement our sync roster.”

Songtradr’s platform has over 500,000 users across 130 different countries and specialises in music licensing and distribution. Aside from Los Angeles amd Melbourne, it also has offices in Sydney, New York, London, Paris, Singapore, Hamburg, Belfast and Warsaw.