Roger Field Resurfaces at Further Afield

Roger Field is back in business.

The former Live Nation president, Asia Pacific, is behind a new venture, Further Afield, which advises businesses looking to interact with the live events industry, focusing on business development, market insights and industry advocacy.

"I’m still engaged with the live industry I know and love," he comments, "while also building a growing portfolio of contacts in related industries that want to diversify their offering to include live entertainment, and ultimately improve the experience for all customers and fans."

The new business "gives me the ability to ‘play the field' (yes, also registered) in an otherwise highly segregated and competitive industry - to see what can be achieved laterally rather than just vertically,” he adds.

Field will also use his considerable know-how to continue advocating with government for live events.

“My previous role leading an APAC organisation of 300-plus people and tens of millions of dollars turnover gave me the privilege of dealing with prime ministers, premiers, politicians, media and peak nodies, leading to a significantly improved appreciation of the capability, scale and value of the live industry.”

Field departed from LN in late 2023, some 13 years after joining the concerts giant.

Born in Zimbabwe, based in Melbourne, Field started at LN in 2010, when the domestic company was formed in partnership with Luke Hede. LN later acquired Michael Coppel Presents and Field stepped up from vice president of promotions to chief operating officer.

He was the central cog in the company’s success in Australia and New Zealand, and his reward came with another promotion, in 2017, when Field was appointed CEO of its Australasian activities, as Coppel stepped into the chairman role.

Field was promoted again in 2020, with a new, regional leadership role, and played his part in expanding the business's portfolio of venues and live events, including festivals.

During the toughest months of the pandemic, in mid-2020, Field took a leadership position with the Live Entertainment Industry Forum (LEIF), created to help safely reactivate concerts, sports and shows of all kinds as restrictions were eased, and he was part of the music industry delegation to Canberra that helped secure a $250 million music industry lifeline from the Morrison government.

Further Afield launches today (Aug. 6) "with some fantastic clients," says Field. "My time away has reaffirmed that there are so many opportunities for adjacent markets, private equity and venture capital to proactively engage with the live events industry.”