Rara partners with Toshiba in Australia

Music streaming service Rara has signed a deal with Toshiba that will see its Windows 8 music app pre-loaded on millions of Toshiba PCs and tablets in Australia. The deal also covers consumers in New Zealand and Hong Kong.

This is the latest signing by Rara as it competes against Rdio, Spotify, Pandora, Deezer and many others. Rara also announced it has licensed two million extra tracks from CD Baby (bringing the total to 22 million) and has introduced Dolby Pulse 320kbps high quality audio streaming.

Rara is already available on HP and Lenovo products, and in BMW 5 series cars in select markets.

The service was launched in December 2011 by British company Rara Media Group Limited and arrived in Australia in January 2012. Unlike Spotify, which by this March had six million subscribers (the number of global users is almost three times that), Rara is yet to announce its number of users.