Creative marketing agency Jaden Social wins NSW Schools Spectacular account

Sydney-based national music and entertainment marketing agency Jaden Social has secured the Schools Spectacular account. 

The show, which sees 5,500 students singing, dancing, playing and acting, currently holds the Guinness world record for the world’s largest variety show.

The partnership sees Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of the event, held at Qudos Bank Arena in November.

Now in its 35th year, Schools Spectacular features 2,300 dancers, a choir of 2,700, an 80-piece symphony orchestra and almost 200 featured soloists across a number of disciplines.

The show is seen by 30,000 people across four performances. It widens its reach with a nation-wide television broadcast on Channel 7 in December.

Jaden Social underwent a competitive pitch to secure the account, in collaboration with the recently launched JadenLIVE.

Schools Spectacular is an initiative of the NSW department of education.

Richard Spiewak, producer of Schools Spectacular said, “We are pleased to have Jaden Social as part of the Schools Spec family and look forward to working with the exciting young team to promote and celebrate the amazing talents of students and teachers in Public Schools from right across New South Wales.”

Liam Cooper, general manager of Jaden Social added: “I’m so excited to have our team working on the show, which has such a huge impact on the lives of so many young Australians. 

“It’s the launch pad for many students into careers in music and entertainment, which is part of our DNA at Jaden Social.”

The theme for this year’s Schools Spectacular is 'The Greatest'. General public tickets are on sale through Ticketek.

Since launching six years ago, Jaden Social has worked with brands in music and entertainment, media and technology, property and lifestyle and food and beverage.

It’s worked with Universal Music, Coca-Cola Amatil, Sony Music, Carl’s Jr. Australia, Luna Park, Twitter, Warner Music and Proply.

In 2017 the company expanded into digital publishing after acquiring industry trade titles Radio Today and The Music Network.