UMA's agency BRING appoints new Music Partnerships Director

Universal Music Australia’s own agency BRING has appointed a new Music Partnerships Director in Brooke Pilton.

Based in Sydney and reporting to BRING's General Manager Adam Ireland, Pilton joins the company from specialist Sports and Entertainment agency Octagon, where she held the position of Group Account Director.

Pilton's experience will see her hold responsibility for new campaign delivery and music client retention. She will be assisted by newcomer Account Manager, Alexia Tomshin.

Brooke Pilton said:

“I’ve spent a good portion of my career helping brands understand and activate the great Aussie passion point that is sport. Now, I’m so excited to join Adam and the team in the cultural pillar that truly connects with all Australians – music.”

BRING

Adam Ireland added:

“With music consumption booming, we’re seeing more Australian brands turn to music as their primarily cultural channel to connect with consumers.

"To meet this demand and create unique campaigns for a raft of clients new to the agency, we have taken steps to bolster our team. To attract someone of Brooke’s experience and calibre is reflective of the growth and appetite from brands to get into music."

Adam Ireland

BRING's 2020 clients include American Express, Oppo, Powerball, KFC, and Klarna.