APRA AMCOS names L-FRESH The LION as ambassador

APRA AMCOS has appointed South West Sydney rapper and activist L-FRESH The LION as its latest ambassador.

Posting on why he accepted the honour, he stated simply “APRA AMCOS gets shit done”.

Signed to predominantly hip hop rostered Elefant Traks, the son of Indian immigrants also mentors at youth songwriting workshops across Australia, is involved in the YouTube Creators for Change campaign and last year spoke at the United Nations’ headquarters in New York on the importance of tolerance.

Asked about his musical journey, L-FRESH The LION, born Sukhdeep Singh, stated, “Hip-hop is so rich in culture and musical styles.

“One song can give you an insight into culture, history, politics, society and the feeling of entire movement, while introducing you to sounds of different genres from around the world.

“No other style of music does that like hip-hop.

“For me, I learnt early on that hip-hop values authenticity.

“It tells you to be original, not to try and copy anybody else.

“When I got schooled on that, I dived in on my culture and my story.

“Hip-hop taught me how to find my voice.”