123 Agency opens corporate division

Melbourne’s 123 Agency this morning announced the launch of a corporate division to tap into the lucrative market of providing entertainment for gala dinners and award ceremonies, blue chip sporting events, product launches and exclusive private functions. 

Founder and Director Damon Costin points out, “Our talent not only includes some of the countries best DJs and cover bands, but our extensive international networks allows our clients to also have unique entertainment options from abroad.” 

In the last few months, 123 Agency Corporate has been soft-launching in sectors as brand partnerships, specialised festival management and programming, and once-in-a-lifetime event experiences for high-end clients. 

Among initiatives were teaming up The Veronicas (pictured) with RealEstate.com.au for their Australia Lives Here blog which reports from the homes of celebrities.  

The Vue De Monde Group appointed it to curate the summer sessions of Shannon Bennett’s eatery Jardin Tan near the Royal Botanic Gardens. 

Last month 123 Agencu Corporate was involved in the Foxtel Footy Festival at the Melbourne Cricket Grounds in the run-up to the AFL Grand Final. 

Other brand clients have included Coopers, BMW, MOTO GP, VRC and David Jones. 

Aside from one time Motor Ace drummer Costin, also involved in the 123 Agency Corporate operations are event manager and corporate entertainment booker Taylor James and marketing/event manager and DJ booking agent Bec Boseley. 

Costin sums up, "We are really excited to announce this part of our ever-expanding business and we’ve come a long way in the last 2 ½ years. Announcing this today really showcases what we do and cements our foray into the corporate world.  

“We’ve built a solid base of partners and we’re proud to represent our clients on a corporate level. We have some amazing announcements coming in the diary and we’re beyond excited to bring them to you all shortly.”