TH3RD BRAIN

Here are the first 50 ways to promote a single that came to mind (in no direct order and definitely not in order of importance) – Lyric Video Create recognizable artwork Debut the song at a show…

Loyal AOAM reader Jeremy asked me to address a topic I haven’t yet: managing the relationship with the label. At the core, it's a manager’s responsibility to look out for and grow the career of an…

In the past 24 hours, I have heard two absolute experts in sync licensing give contradicting information about the direction of the value of sync licenses. As the music industry comes back to full…

This is a question every manager will need to answer with their artists: Should they sign to a major, stay indie, or do something in between? In the last few years, a plethora of self-serve…

One of the most common questions I get asked is how much 1MM streams are worth on Spotify, Apple, YouTube, etc. This number is a great gauge for a general understanding of how much streams are worth…

With the rise of the digital music industry and streaming, there are artists generating reasonable livings (~$50-300K) producing and releasing music from their bedrooms to the public instantly. This…

[Back in November], Rolling Stone published an article with the title “The Album Is In Deep Trouble — and the Music Business Probably Can’t Save It”. “Make no mistake, the album is fighting for its…

Earlier today, I found this article about the taxonomy of YouTube videos via Music Ally – It’s an outline for “how you can develop original content that works”. The article has a simple structure for…

[Recently], I wrote one of my favorite posts thus far this year about how the “squeaky wheel” gets the grease and how that concepts applies to getting things done as an artist or for an artist. Since…

I’ve recently really enjoyed watching and speaking to independent artists like Cub Sport running their careers as if they have full teams behind them when they don’t have a label or even management.…