Sync Watch: OKENYO x WNBL, The Preatures x STC, Mulatu Astatke & more

Sync Of The Week: OKENYO x WNBL x FOX SPORTS

Brand / Production: Fox Sports & WNBL

Agency / Broadcaster: Foxtel and Fox Sports

Music Supervisor: Tiffany Field

Artist: OKENYO 

Writers: OKENYO and Lionel Towers 

Label: Elefant Traks 

Publisher: Elefant Traks Licensing 

The WNBL launches on October 5 and for the first time since 2015 will return to national TV following an exciting new partnership with FOX SPORTS on Foxtel.

 To celebrate, OKENYO’s ‘Woman’s World’ will be bringing the vibe and the power to the WNBL as part of FOX SPORTS’ launch promo video. 

The WNBL features some of the most talented and inspiring athletes in the world which makes the league a perfect fit with OKENYO’s ‘Woman’s World’ message which encourages young women to follow their dreams. FOX SPORTS on Foxtel, will broadcast a weekly WNBL game each Saturday at 3pm plus all finals matches.

The Preatures x STC

Brand / Production: Sydney Theatre Company – 2018 Season Launch

Agency: The Milk Bar

Artist: The Preatures

Track: ’Yanada’

Writers: Isabella Manfredi, Jack Moffitt, Jacinta Tobin

Label: Universal Music Australia

Publisher: Mushroom Music Publishing (100%)

The Preatures have provided the sound track for STC 2018 season trailer which showcases an exciting and bold new program. ’Yanada’ is the second single from their recent new album Girlhood and includes lyrics written in the language of the Darug people. The warm track blends beautifully with the colourful direction of the clip – a versatile sync track in action!

OPTUS x Mulatu Astatke

Brand / Production: OPTUS 

Campaign: iPhone ’Level’s of Excitement’ ft. Cuba Gooding Jr. 

Agency / Broadcaster: Emotive Content, Sydney 

Artist: Mulatu Astatke 

Track: ’Yègellé Tezeta’

Writers: Mulatu Astatke

Label: Buda Musique

Publisher: Amplitude via Gaga Music 

’Yègellé Tezeta’ is a piece of music that compliments the other profiles of the spot perfectly. Composed by father of Ethio-jazz, Mulatu Astatke, the work has bold and excitable movement, much like leading character Cuba Gooding Jr.

The campaign captures the excitable emotions of purchasers as they enter an OPTUS store, as demonstrated by Gooding Jr. running into the store and moonwalking his way to the latest iPhone. ’Yègellé Tezeta’ merges the lighthearted narration of Gooding Jr’s character, with the pace and movement of each scene, building to erratic, and finishing as suave and charming.