Sync Watch: Gordi debuts new track on The Bold Type, and why Portugal The Man is sync-ready

Sync of the week: Gordi premieres new single on The Bold Type

Song: ’Bitter End’ – Gordi

Program: The Bold Type

Episode: 1007

Air date: 15 August 2017

Network: NBC

Series Description: The Bold Type follows the lives of fledgling twentysomethings Jane Sloan, Kat Edison and Sutton Brady as they learn and discover their own versions of success, whether it’s at their jobs at Scarlet magazine or at relationships and life in New York City.

The Bold Type is targeted to Millenials interested in living vicariously through Jane, Kat and Sutton, discovering new things about themselves in the process. Think The Devil Wears Prada for a new generation of women.

’Bitter End’ can be heard towards the end of this clip (beware of spoiler titles!).

Sync #2: ’Hungry Eyes’

Brand: Stan Entertainment

Broadcaster: Stan Entertainment Pty Ltd

Music Supervisor: Music Mill

Artist: Eric Carmen

Writers: J De Nicola & F Previte

Record Company: SME

Publisher: 83.34% UMPG, 16.66% Sony/ATV MP

Eric Carmen’s sultry 1987 smash hit "Hungry Eyes" has just been licensed for streaming service Stan’s hilarious new campaign.

The TVC features an 80’s styled gent invading various people’s personal space to sneak a peek at whatever they’re watching on Stan. All while dramatically singing the 80’s classic."Hungry Eyes" was originally recorded by Carmen for the Dirty Dancing soundtrack and peaked at #4 on the ARIA charts in 1987. 

Sync #3 - ’Rawhide’

Brand: KFC

Agency / Broadcaster: Ogilvy & Mather (Sydney) Pty Ltd

Music Supervisor: Trailer Media

Artist: Keith Ferreira / City of Prague Philharmonic

Writers: D Tiomkin, N Washington

Record Company: Silva Screen Records

Publisher: 75% UMPG, 25% WCM

Western classic "Rawhide" has been licensed for brand new KFC Australia campaign.The spot features KFC bringing their finger lickin’ chicken to the town of Birdsville and treating the locals at their community country music festival.

Originally recorded by Frankie Lane in 1958, "Rawhide" has remained a western classic for years, most notably used as the theme song for popular TV series Rawhide. The re-record featured in this spot was performed by Keith Ferreira.  

Sync-Ready Spotlight: Portugal. The Man

Track: ’Feel It Still’

Label: Warner Music Australia

Publisher: Warner/Chappell

From Alaska alt-rock champions Portugal. The Man, single ‘Feel It Still’ has been making waves over the globe. From being taking just 6 weeks to rise to the top of the Billboard Adult Alternative Songs chart in the US to the array of international syncs for brands such as Toyota, iPad, Vitamin Water and YouTube. Once you hear the infectious handclaps, dancefloor ready drums, all anchored together by a moody, wriggling bass line – you’ll understand why! 

When it comes to live performances, the band have developed a reputation for a must see set at every festival and their appearances at Splendour in The Grass, Laneway and The Big Day Out have helped cement their strong presence in Oz.

Their 2014 partnership with Corona Extra also saw their first solo tour which included free shows in 25 venues across the country. 

Their highly anticipated eighth studio album Woodstock was released mid-June. 

Licensing enquiries contacts:

Jessica Barlow jessica.barlow@warnermusic.com 

Melissa McAleer Melissa.McAleer@warnerchappell.com