Warner Music Asia promotes Brayden Crossley

Brayden Crossley has promoted to the newly-created role of senior VP of marketing, Greater China and South East Asia.

He departed Warner Music Australia two years ago to join the major’s Asian operations and will remain based in Hong Kong, reporting directly to Warner Music Asia president Simon Robson.

Warner Asia has also recruited two new executives – Darren Ho as senior VP marketing strategy, brand and business, Greater China and South East Asia; and Phil Luen as senior VP, digital business development and research and analysis, South East Asia and Korea.

“These moves place three incredibly talented executives in key positions across our business," said Robson.

“We want to be the most influential music company in Asia, the first choice for artists and brand partners with unparalleled expertise at reaching fans.

“These appointments will help us achieve that ambition.”

All three executives will be based in Hong Kong and report directly to Robson.

Crossley, who began his career in Australia on radio and most recently was Warner Asia’s regional marketing director, South East Asia and Greater China, will oversee promotional activity for Warner’s artists in Asia, including those who are breaking out in non-Asian markets.

“It’s a really exciting time to take up this challenge,” he said.

“Asia’s truly opening up for our global stars, while local artists have never had it so good when it comes to connecting with fans at home and abroad.”