Warner Chappell Music enters "new era" with rebrand and new logo
It is the company's first rebrand since 1987.
Entering a new era in leadership, Warner Chappell Music has unveiled a new look and brand identity.
It has dropped the slash in the name, and the new logo features a crown monogram with human handwriting.
The company, with over 1 million copyrights, has new leaders, co-chair & CEO Guy Moot and co-chair & COO Carianne Marshall, and recently moved its US headquarters into a new state-of-the-art complex in downtown Los Angeles’ Arts District.
Moot and Marshall say the calligraphy/graffiti look “pays homage to a moment of creative inspiration and to the highly individual, personal art of songwriting”.
They add, “We’re thrilled to be opening this new era with a new look that reflects both our heritage and our future.
“We love our new logo, which is a tribute to our songwriters and the power, emotion, and timelessness of their craft.
Reporting from inside the Australian music business since '94.
“They’re our constant inspiration, and we’re their devoted partners, collaborators, and crusaders.
“We’re also modernising our name by dropping the slash from Warner/Chappell, which is symbolic of our becoming a more global, connected company.
“And we’ve put ‘Music’ in the logo. It’s always been part of our name, but we wanted to be clear that it’s our reason for being.”
The old logo came into being in 1987 when Warner Bros. Music acquired Chappell & Co, founded in London 200 years ago.
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Reporting from inside the Australian music business since '94.
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