Triple J enjoy unseasonably good ratings this quarter
The second quarter radio ratings period is not traditionally a time of growth for triple j, who usually find their ratings level out after the boost they get from the Hottest 100 countdown, summer,…

The second quarter radio ratings period is not traditionally a time of growth for triple j, who usually find their ratings level out after the boost they get from the Hottest 100 countdown, summer, and all that spare radio-listening time during the warmer months.
Happily for the station, today's radio ratings reveal the station's 18-24 listenership has risen since summer in every market bar Brisbane. 18-24 is obviously the demographic the station targets, so this particularly good news.
Listeners seem to be warming to new breakfast team Ben and Liam too, with their ratings rising by a percentage point in Perth, Brisbane and Melbourne since last survey.
Ollie Wards, triple j Content Director, says of the result: "This is a great ratings survey for triple j. Despite the winter months traditionally being a period of lower scores, we've gone up in our core 18-24 demographic in 4 out of 5 cities.
"We've also seen our new programs make gains beyond expectations, with Melbourne in particular being a good result to have breakfast up nearly a share point. Importantly, people are on average listening to triple j longer - with the average listener tuning in more than 7.5 hours per week - far more than most music stations."
More from The Music Network
Reporting from inside the Australian music business since '94.
Get our top stories straight to your inbox daily by signing up to our Newsletter




