Spotify Wrapped media campaign launches on social, OOH & more

Spotify has become known for its eye-catching media campaigns in recent years, and the streaming giant's 2019 Wrapped campaign is no exception.

With users each year keen to find out when they'll get access to customised playlists and more year-specific content, Spotify's Wrapped campaign has launched, including out social, out of home (OOH), YouTube and cinema advertising.

After revealing the top artists of 2019 and the last decade, Spotify is now highlighting key cultural moments, streaming trends and memes that have connected society over the last year.

“How do you dance to a decade’s worth of data? Especially when the last ten years have been so wild, and had such a compelling soundtrack,” said Spotify global executive creative director Alex Bodman.

“With a Decade Wrapped, we celebrate and show appreciation for the fortunate role we’ve been able to play over the last decade: connecting the world’s best fans with the world’s best creators.

"We hope we’ll remind people of the moments this decade that inspired them to smile, share, laugh - or sometimes just scratch their head. In many ways, it’s a campaign ten years in the making.”

Across 21 markets including Australia, the campaign features artists including Lil Nas X, John Legend and Mariah Carey.

Tapping into the Aussie market, there are nods to prominent local artists like Tones And I, Jessica Mauboy, Tame Impala and Amy Shark, while cultural phenomenons like Egg Boy also feature.

“Our annual Wrapped campaign celebrates Spotify’s listeners and creators from around the world. We're putting our fans in the driver's seat with a unique opportunity to discover and share their musical identity,” said Spotify global head of consumer & product marketing June Sauvaget.

"We're excited to step this up in 2019, and lets users explore how their taste has evolved not just over one year, but for an entire decade on Spotify”.

Following on from Spotify's huge sold-out Front Left Live playlist event, a super-cut of the concert featuring Tove Lo, Dominic Fike, girl in red, BENEE, and Electric Fields will be available on YouTube.

And finally, fans will be able to get involved in the action, with the streaming platform giving away four speciality slushies in Melbourne and Sydney.

The four flavours feature the likeness of prominent Aussie artists, and include There's an Amy (Shark) in the Water(melon), Dean Lewis’ Berry Alright, Freshica Mauboy & Tones and Lime.

The speciality slushies will be available at the below locations this Friday, Saturday and Sunday (13th-15th December) while stocks last.

To claim a slushie, Spotify users need simply show their Spotify Wrapped playlist.

• Friday 13th December, Southern Cross Station, Melbourne (2pm until stocks last)
• Saturday 14th December, Parramatta Centenary Square (2pm until stocks last)
• Sunday 15th December, Bondi Beach Pavillion (11am til until stocks last)

Spotify’s personalised Wrapped playlist experience is available here, and for the first time, also available directly within the Spotify app