Spilt Milks Names Red Bull, Rimmel London, Platypus and More as 2025 Brand Partners
Spilt Milk has unveiled its brand partners, including Red Bull, Rimmel, and Platypus, ahead of the festival kick off in Ballarat this weekend.
Spilt Milk has unveiled its brand partners ahead of the festival kick off in Ballarat this weekend.
Spilt Milk, presented by Kicks Entertainment and Live Nation, features a line-up of international and Australian artists, including Kendrick Lamar, Doechii, and Sara Landry.
The festival returns to Ballarat on December 6th, Perth on December 7th, Canberra on December 13th, and the Gold Coast on December 14th.
This year, Spilt Milk has welcomed a suite of brand partners, including Red Bull, Smirnoff, Vodafone, Coopers, American Apparel, Jim Beam, Liquid IV, Rimmel London, Schwarzkopf Got2b, White Claw, Platypus, and Transport Accident Commission.
Each partner will run activations to engage Australia’s next generation of festivalgoers.
Red Bull will unveil the Red Bull Capsule, a high space with DJ sets, signature Red Bull drinks, an outdoor zone and exclusive Spilt Milk merchandise. Smirnoff’s Guilty Pleasures activation creates a fun, judgment-free space for people to dance, scream the chorus and live their best cringe-core life.
Vodafone was the first brand to partner with Spilt Milk this year, giving its customers exclusive pre-sale access and the chance to win a ticket upgrade. Coopers is hitting Spilt Milk with Finders Coopers, providing roaming bar service of their full-strength lager cans.
Reporting from inside the Australian music business since '94.
American Apparel joins as the presenting partner of the festival app, keeping fans connected, prepared and in the loop from first act to final set. They’re also the official merch supplier. Jim Beam is back to bring punters and their mates together through the ‘Jim Beam Mates Confessional’, where festivalgoers can score prizes and instant VIP upgrades.
Liquid IV will keep festivalgoers hydrated with new flavours in each city. Rimmel London returns as the official make-up partner, inviting festivalgoers to their London bus for complimentary makeovers, product drops and a DJ.
White Claw is serving icy seltzers, DJ sets and a place where friends can catch up. NESCAFÉ Espresso Concentrates is spilling the milk in Ballarat and Canberra, serving up chilled coffee to help festivalgoers cool down.
As the official footwear retail sponsor for Spilt Milk, Platypus Kicks Club members will have the chance to win VIP tickets by shopping the edit in-store and online. The Transport Accident Commission’s Vanessa bus will debut as ‘Vanessa’s Place’, a festival share house at Ballarat, where the focus is on giveaways and safer choices on the road.
The 2026 partner line-up leans into the values and expectations of Gen Z, with this audience shaping the festival’s identity and driving year-on-year demand.
According to Live Nation’s latest ‘Love Song’ study, 92% of Gen Z crave in-person experiences, and nearly 88% say music is central to their happiness and sense of identity.
Kristy Rosser, Senior Vice President at Live Nation ANZ, said Spilt Milk is a celebration of music, community and creativity.
“Our partners are integral to the way audiences engage with the festival, both in person and online,” she said.
“We know Gen Z value real-life experiences that are both authentic and relevant, so our goal is to create spaces where brands can connect with fans memorably.”
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Reporting from inside the Australian music business since '94.
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