Nightlife Music is bringing crowdDJ to World Expo 2020

The World Expo 2020 in Dubai will feature a pavilion soundtracked by Brisbane tech company Nightlife Music.

Nightlife is the official content partner for the Australian Pavilion – one of 190 national exhibits – and will be tasked with showcasing hundreds of Aussie musicians.

The pavilion is expecting 2.5 million visitors, and Nightlife will work with the Department of Foreign Affairs and Trade to provide l between visitors and creatives.

“Our technology will showcase hundreds of talented Australian musicians, both emerging and established, as well as over 3,000 hours of compelling on-screen content and culture across tourism, the arts, sport and lifestyle,” said Nightlife founder Mark Brownless.

“For six months the Australian Government will be presenting our country’s remarkable products, food, wine, services, heritage and creative talent, much of this content will be delivered and managed from our platform, unless its live,” he said.

“It shows an enormous amount of confidence in our curation expertise as well as our technology.”

Nightlife's crowdDJ will be on hand to create the Aussie soundtrack.

The modern-day jukebox will allow visitors to use the free app on their mobile device, or an in-venue kiosk as their remote control, to choose a song or connect their Spotify to request their favourite tunes from the venues’ licensed library of tracks.

“The Australian Pavilion is all about highlighting our home-grown ingenuity and providing immersive experiences for visitors, so crowdDJ ® which is a unique Aussie invention, exemplifies both,” said Australian commissioner general to Expo 2020 Dubai Justin McGowan.

“Music is critical to creating an unforgettable visitor experience. It’s a valuable trigger for people thinking of holidaying, investing or doing business in Australia, and if people are able to have an input into the music, those memories will be even stronger."

Nightlife recently announced a two-month deal for their crowdDJ to soundtrack the Wembley Park precinct for a summer of superstar concerts including Pink, Spice Girls and Bon Jovi.