Moshtix Signs Ticketing Deal With Justin Hemmes' Merivale

Moshtix has struck a long-term agreement with entertainment and hospitality giant Merivale, including more than 80 venues.

Combined, these venues generated $340 million annually before the pandemic, according to the AFR's business magazine.

Merivale's live music and nightclubs include the Ivy, Coogee Pavilion, Vic on the Park and Alexandria Hotel with its key club nights including Lost Sundays, ivy Thursdays, WAO, POOF DOOF, Boogie and Marco Polo.

These venues now gain access to Moshtix’s ticketing, reporting and marketing integrations, and in-depth reporting data via Moshtix Insights.

A cornerstone of the partnership will also be the development of collaborative data-led strategies specific for hospitality groups.

“To deliver on our vision to provide the best live entertainment experience possible in Australia, we need a ticketing partner, rather than just a platform,” said Merivale chief commercial officer Antony Jones.

“Moshtix demonstrated it has the technology, the team, and the industry network to help us continue to drive the Merivale night-time events’ economy forward.

“Their ‘boots on the ground’ experience and suite of support tools will unlock new opportunities for us and provide the Merivale team with invaluable insights to help us make informed decisions for the benefit of our patrons.”

Merivale has been owned and run by the Hemmes family for over 60 years.

It was started as a fashion house by John and Merivale Hemmes, moving into hospitality in 1970 and known for its extravagant investments.

In 1990 it turned a derelict building on George Street into a New York style Establishment complex with a $45 million spend, and has been on a multi-million dollar buying spree over the last two years.

In 2019 CEO Justin Hemmes was placed at No. 97 on the AFR Rich List with a fortune of $1.2 billion.

Moshtix managing director Harley Evans (pictured, above) said it’s "a thrill and privilege" to work with such an iconic brand and the talented Merivale team.

“They set the gold standard in night-time entertainment and continue to push the boundaries to provide the best experience to everyone who visits their portfolio of premium venues," Evans said.

“A key part of the relationship will be harnessing modern technologies to better connect Merivale with patrons seeking the live entertainment Merivale is so renowned for delivering.”

Moshtix is part of Live Nation’s Ticketmaster. The company was set up in 2003 and sells tickets to music and sporting events, exhibitions and entertainment events.

It has more than 1.3 million active eventgoers on its database.

It was the first to market in 2003 with e-ticketing and introduced Australia’s first authorised ticket re-sale platform with Splendour in The Grass in 2010.

Its other festival clients include Bluesfest, Falls and CMC Rocks and tickets as the Triffid in Brisbane, the Vanguard and Oxford Art Factory in Sydney, Brunswick Ballroom in Melbourne, Freo.Social and the Duke of George in Fremantle, Lion Arts Factory in Adelaide and NightQuarter on the Sunshine Coast.