Melbourne’s Forum to go all-digital ticketing under Ticketmaster

The Forum Melbourne has signed with ticketing agency Ticketmaster to switch to all-digital tickets.

The 2,000-seat music and theatre venue, operated by Marriner Group, will become the first in Australia to switch towards a fully mobile ticketing service.

Tickets will be delivered to the fan’s mobile phone and easily transferred to a friend using their Ticketmaster account.

Maria O’Connor, managing director of Ticketmaster Australia and New Zealand said: “Digital ticketing is the future and our partnership with Marriner Group is another step in our mission to put mobile first.

“Getting the technology live across all shows at the iconic Forum Melbourne is a huge milestone in this journey making fans lives easier.”

She added, “By replacing paper and print-at-home tickets we can speed up venue access, while also protecting venues against fraud and enhancing security overall.”

Marriner rolled out digital tickets for the Harry Potter And The Cursed Child theatre shows at Princess Theatre in Melbourne.

Kayely Marriner, director of Marriner Group says that its success of the roll-out at the Princess – “the platform is extremely user-friendly and convenient” – paved the way for the Forum shift.

The first events to go on sale at Forum Melbourne with 100% digital tickets will be shows for Maribou State, James Blake and Tycho, promoted by Secret Sounds.

Paul Piticco, co-CEO of Secret Sounds said: “Innovating is critical to us here at Secret Sounds.

“A fully digital ticketing system means less scalping, safe and easy transfer to friends, and a better environmental outcome by not printing or producing tickets.

“We are in!”