Lucky Group Launches Live Representation Arm; Liam Saunders to Lead

Lucky Group has today announced the launch of a new live representation arm, Pillar Talent Agency.

The Australian group says its new agency will work across touring, events and management in a bid to unlock opportunities for its roster, which includes the likes of CYRIL, 360, and comedian Frenchy.

“PTA marks an important step in the continued growth of our agency division and the broader vision for Lucky Group," Lucky Group COO and Partner, Jae Butler-Evans, said.

"We’re very excited to have Liam lead the new company, bringing the experience and perspective to guide its growth, develop talent and help shape the next phase of our agency division over the next decade and beyond.”

PTA will be led by Liam Saunders, who brings over a decade of experience as a booking agent with New World Artists. In his new role, Saunders will oversee Lucky Group's broader agency division, with all agents to report to him.

“I’m excited to have joined Lucky Group to launch Pillar Talent Agency and help shape the next phase of its agency division," Saunders added.

"The goal is to build something meaningful for artists, an agency that truly partners with them for the long term and connects strong representation with the broader opportunities Lucky’s touring, events and venue network can provide.”

The news comes only weeks after The Music Network revealed that Lucky Group had recruited five new members. Alex Tate and Charley Pope have joined Teamwrk Management as artist managers, bringing with them a strong bass-led roster featuring PhaseOne, Ekko & Sidetrack, Just A Gent, HVDES, and Flowidus; Tom Morrey joined as senior agent; and Charlon Tran and Oliver Stitt as junior agents.

“These appointments reflect the direction we’re heading as a group,” Butler-Evans told TMN.

“We’re focused on bringing in experienced operators with proven track records who can integrate into our ecosystem and create greater opportunity for the talent we represent across every division. I’m extremely excited about these new team members who will propel us into the future.”