Founders of TRIBE management launch new label TRIPEL: Exclusive

The team behind Aussie led international management firm TRIBE have launched a new label called TRIPEL. 

TRIPEL is a label from the founders of TRIBE management, Australian former Boy & Bear manager Rowan Brand, English national Jack Saunders and Dutch-born Matthijs Boom.

The trio, who have more than 30 years of combined international experience between them, will branch out into developing, marketing and promoting records through TRIPEL in partnership with Believe Digital.

The first announced act on the label's roster is British indie band Amber Run, whose new single '52 Blue' set to premiere next week.

 

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In a statement regarding the new label, Brand said: “ TRIPEL is a natural extension of the global perspective we’ve been able to foster for our artists as managers at TRIBE. We want to create a label which feels like home for an Aussie or French act, as much as it does for a British or German act."

In their role as managers at TRIBE management, which has headquarters in London and The Netherlands, the team have been instrumental in the success of Amber Run, as well as acts like Bear's Den, Aaron Taylor, Ciaran Lavery and the Australian pop artist Muki.

“A fan overseas is as valuable as a fan at home," said Brand.

"Helping artists to find new audiences, unencumbered, wherever in the world they may be, is the hallmark of how we and our artists approach releasing music and we can’t wait to bring global artists to their global audience."

Some of the highlights from the team's time at TRIBE have included their roster of talent racking up more than 1 billion streams collectively, selling more than 300,000 concert tickets and performing at festivals like Glastonbury and Lollapalooza.