APRA AMCOS Says New Streaming Content Quotas Will Help Musicians

The Federal Government is introducing mandatory quotas for Australian streaming platforms.

Under the bill announced on Tuesday, the Albanese Government has confirmed that streamers with more than one million Australian subscribers will be required to invest at least 10% of their Australian content spend – or 7.5% of their Australian revenue –  into new Australian drama, children’s, documentary, arts and educational programs.

The move completes the regulatory bridge between traditional broadcasters and streaming platforms, delivering a key commitment under the Revive national cultural policy.

“We should never underestimate how important it is for Australians to see themselves on screen,” Burke said.

“We have Australian content requirements on free-to-air and pay TV, but until now, there has been no guarantee on streaming services.”

“No matter which remote control you’re holding, Australian stories will be at your fingertips."

"This is an incredible first step for Australia, once again leading the way in regulation within a global content market where extraordinary local stories and local music can be drowned out by content from major overseas markets," said Dean Ormston, Chief Executive APRA AMCOS.

"Critically, the obligation includes requirements to spend on post-production in Australia, opening the door for Australian screen composers and local music to play a central role in telling our stories. This represents a significant new opportunity for Australia's music creators."

Communications and Sport Minister Anika Wells highlighted recent high-profile projects from streaming platforms as proof the appetite exists for Australian stories.

“Many streamers are already producing great Australian shows like Apple Cider Vinegar, The Narrow Road to the Deep North and Boy Swallows Universe; this announcement makes sure shows like these continue to be part of our national identity,” she said.

“Real Australian content like Bluey matters, it connects us to who we are and shares it with the world.”

Wells cited discussions with Brisbane’s Ludo Studio – home of Bluey  – and Screen Producers Australia through development of the framework.

The bill will be introduced to Parliament in coming weeks.