Allday partners with Believe for upcoming album

Believe, the global artist, label services and digital distribution specialist, has signed Allday out of Australia.

Signed to the company's local Artist Services Family arm, the Adelaide artist joins the healthy roster alongside Cub Sport, Woodes, Nerve, PLGRMS, Jakob, Dave The Band, and Vacations.

The announcement arrives alongside Allday's first solo single since April’s 'OTT’, 'After All This Time'. Premiering on triple j’s Drive program on Wednesday, October 29th, the track is something of a change of pace for the Adelaide-born, Los Angeles-based artist.

The indie-rock single was produced by Scott Horscroft (Silverchair, Empire of The Sun, DMA’S), and appears to be the first taste of an upcoming album, with Allday taking to social media yesterday to hype up the track, writing: “Imagine if for the last year I’d been secretly making a rock album and tomorrow I dropped the first single.”

Check out Allday's new single 'After All This Time':

Believe's founding country manager Mick Tarbuk, who launched Believe's Artist Services department in August last year, said:

"We are very excited to be working with Allday in this next chapter of his career. Allday is a creative force, and his new music solidifies him as one of Australia's brightest artists. We look forward to supporting his creative freedom and helping to bring his vision to life."

Jim McKinnon, Allday's manager at TeamTrick (Mallrat, Tyne-James Organ), added:

"We're excited to be in partnership with Believe for Allday's next album, the new music has been meticulously crafted and has evolved beautifully, and it's sounding absolutely incredible.

"We've worked on Allday records with Maya Janeska previously and can see the way Believe operates, so it feels like a good fit. We're looking forward to working with them to launch the first single, 'After All This Time', into the world this week, and then roll out Allday's fourth album."

Believe expanded its operations in Australia in July 2019. Tarbuk hired Clare Chapman as Digital Marketing Manager Artist Services and Maya Janeska as Project Manager Artist Services in Melbourne, as well as Troy Barrott, Believe’s Senior Label Manager, and Charlie Odell, Trade Marketing Manager, based out of Sydney.

Believe's Australian team

Founded by its CEO Denis Ladegaillerie in the French capital in 2005, Believe now boasts over 1,200 employees in 46 offices around the world. The group develops products and services for artists and labels under the Believe and TuneCore brands while also developing such specialised labels as AllPoints, Naïve, MusiCast and SoulFood.