Poppy Reid
Latest stories

Why are none of the top 10 music-video debuts in YouTube history from hip-hop artists?
Global digital-media consumption is accelerating at a rapid-fire pace, and music videos comprise just a tiny microcosm of that phenomenon: six of the top 10 music-video debuts of all time, defined by…

Opinion
Why are none of the top 10 music-video debuts in YouTube history from hip-hop artists?
Global digital-media consumption is accelerating at a rapid-fire pace, and music videos comprise just a tiny microcosm of that phenomenon: six of the top 10 music-video debuts of all time, defined by…

The Brag Media introduces ‘Buy The Writer a Coffee’ feature
Australia's fastest-growing music and entertainment publisher The Brag Media has introduced a new feature across all of its publications in order to give its fans the opportunity to shout its…

News
The Brag Media introduces ‘Buy The Writer a Coffee’ feature
Australia's fastest-growing music and entertainment publisher The Brag Media has introduced a new feature across all of its publications in order to give its fans the opportunity to shout its…

Is AI-generated music worth anything?
Public recognition of AI-generated music as viable art has gradually expanded from the confines of esoteric research centers and experimental composers into the commercial, playlistable, VC-funded…

Opinion
Is AI-generated music worth anything?
Public recognition of AI-generated music as viable art has gradually expanded from the confines of esoteric research centers and experimental composers into the commercial, playlistable, VC-funded…

Songwriting To A Brief: The good, the bad and the ugly
If you had asked me 15 years ago if I would write to a brief, I would have said there was no chance, but the truth is, it’s become a real joy for me.

Opinion
Songwriting To A Brief: The good, the bad and the ugly
If you had asked me 15 years ago if I would write to a brief, I would have said there was no chance, but the truth is, it’s become a real joy for me.

Cover songs are an underutilised marketing asset for developing artists
Cover songs seem to be an underutilised marketing asset for developing artists. They have instant familiarity. If you take a song and flip it in an entirely new direction aligned with an artist’s…

Opinion
Cover songs are an underutilised marketing asset for developing artists
Cover songs seem to be an underutilised marketing asset for developing artists. They have instant familiarity. If you take a song and flip it in an entirely new direction aligned with an artist’s…

Live Nation's Greg Segal takes top partnerships role for Aus & NZ
Greg Segal has taken the top partnerships role at Live Nation Australia and New Zealand.

News
Live Nation's Greg Segal takes top partnerships role for Aus & NZ
Greg Segal has taken the top partnerships role at Live Nation Australia and New Zealand.

Rock photographer Wendy McDougall: 'My images have triggered memories'
When Wendy McDougall was in high school she thought to herself, 'If Annie Leibovitz can do it so can I'. And so she did.

Features
Rock photographer Wendy McDougall: 'My images have triggered memories'
When Wendy McDougall was in high school she thought to herself, 'If Annie Leibovitz can do it so can I'. And so she did.

Leanne de Souza exits role at Association of Artist Managers (AAM)
The Association of Artist Managers (AAM)'s Leanne de Souza has stepped down from her role as Executive Director.

News
Leanne de Souza exits role at Association of Artist Managers (AAM)
The Association of Artist Managers (AAM)'s Leanne de Souza has stepped down from her role as Executive Director.

Gold Coast Music Awards highlights hotspot for emerging talent
“If we keep investing in the scene and elevating Gold Coast artists into the national spotlight, it will grow.”

News
Gold Coast Music Awards highlights hotspot for emerging talent
“If we keep investing in the scene and elevating Gold Coast artists into the national spotlight, it will grow.”

Four key industry players on streaming playlists and future solutions
A panel of delegates from differing industry sectors has weighed in on streaming playlist consumption, discovery, placements, pitching and strategies.

Features
Four key industry players on streaming playlists and future solutions
A panel of delegates from differing industry sectors has weighed in on streaming playlist consumption, discovery, placements, pitching and strategies.
![Vision and positioning in 2019: Is it really the artist's job? [Op-Ed]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2F2019%2F05%2Fzhu.jpg%3Fv%3D1778467964888&w=3840&q=75)
Vision and positioning in 2019: Is it really the artist's job? [Op-Ed]
The other day, an artist representative told me they aren’t paid to come up with the artist’s vision for them… “That’s the artist’s job.”
![Vision and positioning in 2019: Is it really the artist's job? [Op-Ed]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2F2019%2F05%2Fzhu.jpg%3Fv%3D1778467964888&w=3840&q=75)
Opinion
Vision and positioning in 2019: Is it really the artist's job? [Op-Ed]
The other day, an artist representative told me they aren’t paid to come up with the artist’s vision for them… “That’s the artist’s job.”
Reporting from inside the Australian music business since '94.
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