Arlo Enemark
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Watermelon Boy: Redefining making it for 2022
'As the industry recovers from 20 years of turbulence, it’s time to address this idea of success,' writes Arlo Enemark.

Opinion
Watermelon Boy: Redefining making it for 2022
'As the industry recovers from 20 years of turbulence, it’s time to address this idea of success,' writes Arlo Enemark.
![Are User-Centric royalties a gamechanger or just a really big ‘meh’…? [op-ed]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2Fapra-amcos-says-streaming-services-should-match-australian-music-quotas-set-for-radio.jpg%3Fv%3D1778467925959&w=3840&q=75)
Are User-Centric royalties a gamechanger or just a really big ‘meh’…? [op-ed]
'It’s painful to see large parts of the industry calling for a mostly insignificant change rather than concentrating on growing our revenue base.'
![Are User-Centric royalties a gamechanger or just a really big ‘meh’…? [op-ed]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2Fapra-amcos-says-streaming-services-should-match-australian-music-quotas-set-for-radio.jpg%3Fv%3D1778467925959&w=3840&q=75)
Opinion
Are User-Centric royalties a gamechanger or just a really big ‘meh’…? [op-ed]
'It’s painful to see large parts of the industry calling for a mostly insignificant change rather than concentrating on growing our revenue base.'
![Why pitching for popular playlists is not a marketing strategy [op-ed]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2FPlaylist-Pitching-Spotify.png%3Fv%3D1778467945255&w=3840&q=75)
Why pitching for popular playlists is not a marketing strategy [op-ed]
Why artists do themselves a disservice fixating on a big break.
![Why pitching for popular playlists is not a marketing strategy [op-ed]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2FPlaylist-Pitching-Spotify.png%3Fv%3D1778467945255&w=3840&q=75)
Opinion
Why pitching for popular playlists is not a marketing strategy [op-ed]
Why artists do themselves a disservice fixating on a big break.
![Why 100% of your royalties is potentially a bad deal [op-ed]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2FMoney-Guitar.jpg%3Fv%3D1778467943109&w=3840&q=75)
Why 100% of your royalties is potentially a bad deal [op-ed]
Arlo Enemark on how the rise of digital distributors has changed the music landscape.
![Why 100% of your royalties is potentially a bad deal [op-ed]](/_next/image?url=https%3A%2F%2Fimages-r2-1.thebrag.com%2Ftmn%2Fuploads%2FMoney-Guitar.jpg%3Fv%3D1778467943109&w=3840&q=75)
Opinion
Why 100% of your royalties is potentially a bad deal [op-ed]
Arlo Enemark on how the rise of digital distributors has changed the music landscape.

Arlo Enemark: Is “rockstar” now a real job?
“You might be successful, but it won’t last forever” was the cautionary tale being told to every aspirational musician, but something major has happened.

Features
Arlo Enemark: Is “rockstar” now a real job?
“You might be successful, but it won’t last forever” was the cautionary tale being told to every aspirational musician, but something major has happened.

Arlo Enemark: how streaming is cleaning up the tap water of culture
Photo: Sara Tansy Arlo Enemark has spent over seven years at Xelon Entertainment, working on content, A R and digital distribution for small labels as artists as well as established labels like Sweat…

News
Arlo Enemark: how streaming is cleaning up the tap water of culture
Photo: Sara Tansy Arlo Enemark has spent over seven years at Xelon Entertainment, working on content, A R and digital distribution for small labels as artists as well as established labels like Sweat…
Reporting from inside the Australian music business since '94.
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