Luke Girgis

Meme marketing has become a must have for marketing teams across most sectors globally. Simply jump on Seek or Indeed and you'll see heaps of jobs looking for marketers or social media gurus who have…

Could Sony Music Australia have done the investment themselves without international support? Probably. But it was wise of them not to.

2019 saw the first year that Australia was the focus country for The Great Escape, and boy did we leave a mark! The Aussie BBQ was packed out from minute one on Saturday, with both Dobby and Ruby…

It's time to set the record straight.

Why are artist managers paid the same rate, and in some cases less, than they have ever been paid? Luke Girgis has a solution.

Music, millennial and Gen-z publisher The Brag Media is putting $1000 on the table to the member of the music or media industry who wins their competition.

Facebook isn't dead - it's just shifted from a traditional social media platform to a tremendously powerful digital marketing tool. It's changed.

I feel so lucky to be part of the music industry in 2018. Global revenue is approaching an all time high, the old white man culture of misogyny and manipulation is dying out, and artist managers and…

Why do music industry professionals always feel the pressure to both never make a mistakes, and always put up a front that all their projects are killing it? 

I often wonder why developing artists invest $5,000 - $15,000 on video clips. Judging by the view counts some of these videos get, it looks like they're paying $2-$4 per view?!? Wow, what a waste of…

Yes, Facebook Ads also have their own algorithm, not just Facebook posts. Welcome, to everything you need to know about the Facebook Ad Algorithm.