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Got a spare $10 million? The Weeknd shows us how pop is an expensive gamble (Op-Ed)

Got a spare $10 million? The Weeknd shows us how pop is an expensive gamble (Op-Ed)

There’s a reason why your fave indie/boutique/bedroom imprints don’t do pop. It doesn't come cheap. The economics of getting a polished pop song with a fetching music video into the market and up the…

By Lars Brandle - Feb 12, 2021
Got a spare $10 million? The Weeknd shows us how pop is an expensive gamble (Op-Ed)

News

Got a spare $10 million? The Weeknd shows us how pop is an expensive gamble (Op-Ed)

There’s a reason why your fave indie/boutique/bedroom imprints don’t do pop. It doesn't come cheap. The economics of getting a polished pop song with a fetching music video into the market and up the…

By Lars Brandle - Feb 12, 2021
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