Gen Z

Live music is emerging as one of the most powerful ways for brands to connect with Gen Z, according to new research from Live Nation, which highlights a growing shift toward real-world experiences…

Young listeners now play an active role in amplifying new artists & forming communities that make tomorrow’s hits.

76% of Millennials and Gen Zs said they use audio to reduce stress levels.

The Brag Media (Rolling Stone Australia, Tone Deaf, The Brag and more), connected with over 5,000 Australian music fans, predominantly Gen Z and Millennials, to ask them about their spending habits…