digital marketing
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Why are you marketing your band on social media?
It's 2021, we are obviously beyond the "it's important to do digital marketing" conversation. We have now entered the period of, "what is the actual point of it?" As marketers in the music industry,…

Features
Why are you marketing your band on social media?
It's 2021, we are obviously beyond the "it's important to do digital marketing" conversation. We have now entered the period of, "what is the actual point of it?" As marketers in the music industry,…

Will Facebook advertising become as unaffordable as TV advertising?
As Facebook becomes a more valuable tool to grow brands and generate more business, its value against other marketing platforms is beginning to change. In fact, according to serial entrepreneur Gary…

News
Will Facebook advertising become as unaffordable as TV advertising?
As Facebook becomes a more valuable tool to grow brands and generate more business, its value against other marketing platforms is beginning to change. In fact, according to serial entrepreneur Gary…
Reporting from inside the Australian music business since '94.
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