Sync Watch: A stunning Sarah Blasko cover for #VoteYes, and a textured Lakyn track that’s sync-ready

Sync of the week: Paul Kelly x Wake In Fright

Brand / Production: Wake In Fright TV Promo

Agency / Broadcaster: Channel Ten

Music Supervisor: SyncHouse

Artist: Paul Kelly 

Writer: Paul Kelly

Label: EMI/UMA

Publisher: Sony ATV (100%)

Paul Kelly’s dramatic new track ’I Smell Trouble’ launches the brand-new Channel Ten Production Wake In Fright. Starring small screen veterans David Wenham and Gary Sweet, the show is based on the classic novel and award-winning film of the same name.

’I Smell Trouble’ was released on the 11^th of August 2017 on Paul’s album “Life Is Fine, which achieved #1 on the ARIA charts. Struck by the dramatic and ominous undertones of the song, the Synch & Licensing team at Sony/ATV Australia pitched the track to the producers at Network Ten for the promo.

The spot will run for five weeks ahead of the series’ yet-to-be confirmed air date.  

Vance Joy x TEN Sports

Broadcaster: TEN Sports

Music Supervisor: Ten Promos

Artist: Vance Joy

Writers: James Keogh, Dave Bassett

Label: Liberation Records

Publisher: Mushroom Music Publishing / Reservoir Music

Vance Joy’s ‘Lay It On Me’ is a sync gem with build, drama and an anthemic feel to it. This lends itself well to network promos, as seen here for Ten Sports.

Vote Yes x Sarah Blasko 

Brand / Production: Marriage Equality “Vote Yes” Campaign

Agency / Broadcaster: Leo Burnett Melbourne

Music Supervisor: Nylon Studios

Artist: Sarah Blasko

Writer: Neil Finn

Label: EMI Music Australia

Publisher: Kobalt Music Publishing (100%)

Link to spot: https://www.facebook.com/amequality/videos/vb.53862112616/10154787494952617/?type=3&theater

After much anticipation, Leo Burnett Melbourne have delivered a beautiful TVC for the Marriage Equality “Vote Yes" campaign that went to air last week during The Bachelor finale. The spot features Sarah Blasko with her renowned cover of ’Don’t Dream It’s Over’ and has been going viral online and across social channels.

Western Sydney University x Jarryd James

Brand: Western Sydney University

Agency / Broadcaster: VCD + WE. Collective

Music Supervisor: Music Mill

Artist: Jarryd James

Writers: Joel Little, Jarryd James

Label: Universal Music Australia

Publisher: Sony/ATV Music Publishing (100%)

Western Sydney University have continued their support of Jarryd James and his track ’Do You Remember’ by producing a new chapter to their viral campaign. Originally telling the story of Deng Adut, we now follow the story of Melissa Chiu and her path to becoming one of the world’s leading contemporary Asian art curators.  

Sync-ready Spotlight: Lakyn – ’West’

Label: Universal Music Australia

Publisher: 50% UMPG / 50% Canal Music Publishing

Writers: Heperi / Martin

Over the top of a hip-hop inspired bed with textures and pads reminiscent of Blackbear, Lil Peep and Lil Yachty, Lakyn’s lyrical sentiments and considered vocal style set ’West’ apart and make this a stunning track from one of UMPG AU’s favourite artists.

Licensing enquiries contact: karina.masters@umusic.com