Sync Watch: Home & Away calls on Beks track to tease new 'wild' character
Embassy Music Publishing said Beks' fresh-pop sound was the perfect fit with the Home & Away brand.
Australia's top-rating soap opera, Home & Away, is teasing a new "wild, fiery, flirty and mysterious" character who is about to shake-up the program.
Channel 7's promotion of the new character is backed by an alt-version of Beks' recently released track 'Devoted', which was produced by Aaron Lee.
The track is from Embassy Music Publishing, which said Beks' fresh-pop sound had proven to be a perfect fit with the Home & Away brand.
Beks' previous single, 'The Thing About Us' also featured in Home & Away in April.
Beks said 'Devoted' was a powerful track.
“It’s about power recall; reclaiming the power you've placed on someone who's exploited that power and giving it back to yourself. It's about idolising your own individuality and uniqueness, transforming pain into power," Beks said.
Reporting from inside the Australian music business since '94.
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Reporting from inside the Australian music business since '94.
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