Universal Music Group Signs Multi-Year Licensing Deal With China's NetEase Cloud Music

Universal Music Group has announced a new multi-year license agreement with NetEase Cloud Music, a leading music streaming provider in China.

Under the agreement, UMG's music catalogue of artists and recordings will be distributed by NetEase across its streaming services and affiliated digital products in China, including both local Chinese and international artists that are signed, released and distributed by UMG’s historic labels, comprised of millions of tracks and covering every genre and era.

This strategic agreement will also see the companies collaborate on marketing campaigns and product innovation, designed to further enhance the fan experience and promote and introduce domestic Chinese artists alongside UMG’s global roster, while further expanding the premium and Super VIP [SVIP] tier offerings and services available to music fans within the platform.

The agreement also includes artist-centric provisions and terms covering artificial intelligence, reflecting a shared commitment to responsible AI practices that support and protect the music and artists that UMG represents.

In making the announcement, William Ding, CEO of NetEase Cloud Music, said: “NetEase Cloud Music is very pleased to have reached a multi-year licensing agreement with UMG. With the largest user base globally, China stands as the world's biggest music streaming market.

"Moving forward, we will continue to work hand in hand with UMG to deliver premium music experiences to our users in China. At the same time, we look forward to exploring even more diverse and multifaceted avenues of collaboration with UMG.”

UMG's Adam Granite, Executive Vice President, Market Development, added: "This renewed agreement with NetEase Cloud Music represents a meaningful step in deepening UMG’s long-term commitment to China's music market.

"Together, we aim to strengthen an artist-first streaming environment that supports creators, engages fans, and connects China’s music market more closely with the global music industry.”