Tixel Expands Into US
Established in Australia back in 2018, Tixel makes its move into the US with a slew of partners.
Tixel official launches in the United States, the world’s biggest live entertainment market.
Established in Australia back in 2018, Tixel makes its move into the US with a slew of partners that include global arts and cultural nonprofit Burning Man Project, FNGRS CRSSD, Under the Big Sky and Vermont venue Higher Ground, plus primary ticketing platforms Eventbrite, Leap Event Technology, and Prekindle.
They all join an existing slate of major venues, promoters and artists in other regions, including Superstruct Entertainment UK and the Formula 1 Australian Grand Prix.
With its latest push, Tixel's team is confident its fair ticket exchange model will be embraced by consumers burned from the rip-offs, rackets and weak consumer protections that litter the US secondary ticketing space.
It's a growing market, worth hundreds of millions of dollars.
“Buying a resale ticket in the US is often synonymous with paying 2, 3, or 4 times the original purchase price,” says Zac Leigh, CEO and founder of Tixel.
Reporting from inside the Australian music business since '94.
“Scalpers and brokers skim the profit and the fan, artist and promoter lose. It doesn’t have to be this way. With Tixel’s entry to the market there is now a safe and fair place for fans in the U.S. to exchange tickets to any kind of event without fear of spec listings, fake tickets, or having to pay way too much simply because they missed out in the initial onsale.”
The brainchild of Leigh, Jason Webb and Denis Mysenko, Tixel was created in 2017 and launched proper the following year to play in the space of facilitating legitimate ticket sales for concerts, festivals and live events.
Its ambition from the outset: to create a safer and fairer way to buy and sell tickets online. All sales on the Australian platform are capped at 10% above face value.
On sold-out shows, ticket hunters can see transparent pricing and instantly buy available stubs, or they can join a Tixel waitlist that alerts them to tickets become available.
In 2024, Tixel helped fans trade tickets to over 14,000 unique events around the globe, safely and fairly.
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Reporting from inside the Australian music business since '94.
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