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The Seed Fund Workshop Returns In 2026

Over 19 years, the Fund has delivered 13 management workshop programs, and guided scores of careers in music.

By Lars BrandlePublished Sep 17, 2025
2 min read
The Seed Fund Directors L R Stacia Goninon John Butler Danielle Caruana. Photographer credit Nick McKinlay.
The Seed Fund Directors Stacia Goninon, John Butler and Danielle Caruana Image: Nick McKinlay

The Seed Fund returns next year with another round of its flagship Management Workshop Program.

Based in New South Wales, the workshop is a national professional development training initiative for up to 35 emerging managers and self-managed artists, and is holistically designed, with a 5-day workshop immersion, followed by 12 months of mentoring.

Applications open this Friday, September 19th at theseedfund.org/management.

Established in 2006, by artists, for artists, The Seed Fund's workshop is a pow-wow for the music community, a space for connecting emerging artist managers and self-managed artists with industry leaders to share resources, impart knowledge and more.

The program, reads a social post, is about growing skills, building community, and finding inspiration. "Practical, heartfelt, and unforgettable."

Over 19 years, the Fund has delivered 13 management workshop programs, and guided more than 300 careers in music. After a five-year break due to the pandemic, the workshop staged a return in 2025.

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Its ongoing work is spearheaded by directors John Butler and Danielle Caruana (aka Mama Kin) and managing director Stacia Goninon.

https://www.instagram.com/p/DOm4EY3kfwa/

“It was amazing to be back in 2025,” comments Goninon. “From the applications opening to the workshop we felt the surge of what was out there waiting for us. It was nice to be able to feel that even after a break we could just pick up where we left off.”

What COVID offered “was a chance to really reflect on how we spend our time and energy,” she continues. "I think our workshop intensive in 2025 was the best yet."

The workshop's alumni includes Katy Steele, Van Picken, Andrew Stone, Jen Cloher, Jodie Regan, Luke Girgis, Maggie Collins, Fred Leone, Jake Mason, Melody Forghani, Anthony Zaccaria, Monique Rothstein, Scott Mesiti, Leah Flanagan, Jess Beston, Katie Besgrove, Nick Lynagh, Rick Chazan, Nicole BZ, Rowan Brand and many more.

Applications for the 2026 Management Workshop will close Friday, October 31st.

Visit theseedfund.org for more.

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THE MUSIC NETWORK NEWSLETTER

Reporting from inside the Australian music business since '94.

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