Spotify’s Mint dance playlist hits 5m followers, promotes mental health

To celebrate its flagship EDM playlist Mint hitting 5 million users, Spotify is giving back to the international dance and electronic music community.

The Swedish streaming service has teamed up with not-for-profit To Write Love On Her Arms (TWLOHA) to create a range of Mint-branded merchandise.

These are exclusive to Mint followers, with all proceeds going to TWLOHA.

Explains Austin Kramer, Spotify’s global head of dance and electronic music, “With so much renewed attention about mental health in the music community, we wanted to collaborate with a non-profit that is dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide.

“TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery.

“They’ve been fighting stigma and bringing resources to creators since 2006.”

Click HERE to buy merch.

Kramer adds, "One of Spotify's missions - and specifically Spotify Fans First's missions - is to connect artists to their fans.

“That connection is powerful and impacts the community immediately by allowing fans to support their favourite artists and empowering artists to share gratitude directly to their fans.

“We chose to run this offer through Fans First as a way of thanking the fans who make this playlist a community."

The organisation describes itself this way: “To Write Love On Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide.

“TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery.”

For more background info, read more HERE.