Spotify puts campaigns in the hands of Aus businesses by rolling out DIY Ad Studio

Hot off the reveal of Active Media, which lets free tier users skip ads, Spotify is doubling down on the advertising announcements by rolling out the Ad Studio in Australia.

In a statement issued this morning, the streaming giant released details for how businesses can create audio and visual ad campaigns through a step-by-step process.

Users will share a scrip with the studio, pick a background track and from there Spotify will create a fully produced audio ad with a professionally recorded voiceover.

The application will also allow users to use Spotify's targeting features to reach a tailored audience based on age, gender, location, activity and music taste.

"We’ve seen tremendous excitement and take up of Spotify Ad Studio by businesses in Australia who are looking for a more accessible, self-service approach to reaching our audience," Spotify Australia & NZ head of sales, Andrea Ingham said.

"With the launch of Active Media just the other week, we continue to roll out market-leading ad innovations that are ultimately improving the ad-supported free user experience for listeners, creators, and advertisers alike."

The feature was introduced to the US market as well as beta tested in the UK and Canada in 2017 with Spotify claiming that they've seen, "thousands of advertisers use Ad Studio to launch more than 8,000 campaigns".

TMRW Music (formerly Ministry Of Sound) has been using the product in test mode for the last six months to great effect.

“Often we find someone may listen to an artists music but they don’t follow their social channels, or may not spend much time on social media or other platforms," TMRW Music's Marketing Manager Elinor Williams said.

"When targeting fans on Spotify, we’re able to convert a user from a listening fan to getting them to actually buy tickets to a gig or listen to their new album.”

The studio allows business to set their own budget for campaigns with the minimum spend being $250.

Interested users will have to sign up to the program here, after which they will be put on a waitlist to create a campaign.