Sounds Australia Invites Artist Managers to Showcase Australian Music in India
Sounds Australia have announced an opportunity for artist managers to bolster Australian music's presence in the Indian market.
Sounds Australia, in partnership with the Australian Consulate General to Mumbai, have announced an opportunity for artist managers to bolster Australian music's presence in the Indian market.
Expressions of interest are now open for Association of Artist Managers (AAM) members to apply to be part of a select delegation to attend a global music conference and showcase festival in India. India International Music Week (IIMW) brings together artists, industry leaders, and stakeholders from around the world. Applications are now open here.
The upcoming IIMW program will feature tailored networking, curated panels, strategic meetings, and public-facing events, including a spotlight on Australia in the official program, all aimed at showcasing Australian talent and expertise on the global stage.
Previous speakers and participants include Spotify India, Believe Music, Warner Music India, Sony Music Entertainment, Universal Music Publishing, Amazon Studios, Netflix India, Times Music, PRS India, Skillbox, and festival programmers, venue owners and export offices from over 30 countries.
The program sees Sounds Australia building on previous engagement in the region, having showcased Australian artists in Bangalore, Delhi, Kolkata, Mumbai and Pune from 2012-2014, including The Aston Shuffle, Big Scary, Cloud Control, Karnivool, Kate Miller-Heidke, Peking Duk, Sampology and Sheppard.
Sounds Australia has also led industry delegations to NH7 Weekender, Nokia Music Connects and All About Music, as well as an inbound exchange into Australia over SXSW Sydney in 2024.
“Sounds Australia is excited to return to India, bringing a targeted approach that draws on our track record of connecting Australian artists with audiences and opportunities worldwide," said Sounds Australia's executive producer, Esti Zilber.
Reporting from inside the Australian music business since '94.
"By deepening relationships with trusted industry partners and key players in the territory, we’re expanding networks that drive impactful outcomes, create lasting opportunities, and position Australian talent within one of the world’s most dynamic music markets.”
The Australian Consul-General in Western India, Paul Murphy, said: “Over the last year, we have seen an increasing number of Australian artists and industry leaders making their mark in India’s vibrant music scene. India’s dynamic music market offers vast opportunities for collaboration with their Australian counterparts. With a strong and globally respected music industry, Australia is well positioned to foster creative partnerships and cultural exchange.
"To build on this momentum, we are delighted to support an Australian presence at India International Music Week 2026. This engagement will be a powerful platform to showcase the Australian music ecosystem, build networks and explore bilateral opportunities.”
Victoria’s music industry is set to forge powerful connections with India as well, thanks to the Victorian Music Development Office (VMDO). Expressions of interest are now open for two Victorian music industry professionals working the fields other than management (labels, agents, etc) to receive an AU$2,000 contribution to participate at IIMW 2026. Applications are now open here.
Creating direct pathways for collaboration and market access, this initiative will enable Victorian businesses to share expertise, build enduring partnerships, and unlock new opportunities across two vibrant global music communities.
For more information, see here.
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Reporting from inside the Australian music business since '94.
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