Cherie Hu, Jaddan Comerford, Jack River ask: Is live streaming the answer?

New York-based music-tech journalist Cherie Hu (Water & Music) is set to moderate an all-star panel to ask the question, 'Is live streaming the answer?'

At 10am, the free online talk will bring together industry thought leaders and specialists to discuss live streamings long-term viability post-COVID-19.

The discussion will bring artists, brands, managers and labels together to discuss the pros and cons of a live-streaming moment no one saw coming. Its include musician Holly Rankin (Jack River), Jaddan Commerford (Unified), Alex Young (Dew Process) and Nick O’Byrne (Look Out Kid).

Is live streaming the answer? Panel guests:

Cherie Hu: Music-Tech Journalist, Water & Music (Moderator)

Jaddan Comerford: CEO, Unified Music Group.

Holly Rankin (Jack River): Artist & Songwriter

Alex Young: General Manager, Dew Process

Nick O'Byrne: Lookout Kid (mgmt, Courtney Barnett, Sarah Blakso)

Lewis Mitchell: Partnerships Manager, Twitch

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The talk is the first of a series run by Melbourne digital and creative agency Bolster through May and June. The online continuation of Bolster’s Side B Live conference will delve into the intersection between digital, music, tech, entertainment, and brand.

Following this morning's talk, Side B will continue next week (Tuesday, May 19) with an updated look at media consumption, brands and consumer behaviour during the COVID-19 pandemic and beyond featuring Bolster’s Head of Digital Cat Rewha and its Senior Music Strategist Paige X. Cho.

Each session is free and open to the industry via registration. For more information visit the Side B Sessions website: www.sidebsessions.com.