ARIA Awards Announces New Presenting Partner as YouTube Deal Ends
The Australian Recording Industry Association (ARIA) has announced Spotify as the new presenting partner of the ARIA Awards.
The Australian Recording Industry Association (ARIA) has announced Spotify as the new presenting partner of the ARIA Awards.
The three-year deal was confirmed on Tuesday (June 3rd), with the streaming giant tasked to "amplify ARIA Award winners, nominees and all Australian artists far beyond our local borders."
It also means that the ARIA Awards will be moving on from its previous partnership with YouTube.
According to ARIA, "through targeted playlisting, editorial support, and high-impact marketing, the momentum of the Awards will translate into real export opportunities for Australian music, ensuring Australia and the world are listening."
The deal will also see ARIA and Spotify team up for events with the aim of bringing the industry together to champion Australian music.
“We’ve seen the incredible impact Spotify has had in driving local and international recognition for BRITs nominees and winners, and we’re thrilled to bring this unprecedented level of opportunity, engagement and marketing support to Australian artists right across the year, and especially at Awards time," ARIA CEO Annabelle Herd said.
“The ARIA Awards are a critical platform for local artists, but success today means reaching beyond Australia. By leveraging Spotify’s global scale and expertise in music discovery, we’re making sure ARIA nominees and winners aren’t just celebrated on the night at home but are positioned for long-term international success.
Reporting from inside the Australian music business since '94.
“We are so excited to step into this new era for the ARIAs with Spotify and the fabulous local team.”
Spotify AUNZ Managing Director, Mikaela Lancaster, added: “Spotify’s partnership with ARIA marks an exciting new chapter for Australian music, providing an unprecedented global platform for local talent to shine. This collaboration reflects our clear commitment: to put Australian artists front and centre, both at home and around the world.
"We’re proud to join forces with ARIA to help strengthen the global pipeline and elevate more Australian artists onto the international stage.”
The 2025 ARIA Awards are set to go ahead on Wednesday, November 25th.
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Reporting from inside the Australian music business since '94.
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