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YouTube's Director of Urban Music to deliver Masterclass for ARIA Week

"Tuma is probably the world’s greatest tastemaker in hip hop and RnB music."

By Poppy ReidPublished Nov 21, 2019
3 min read
tuma basa

Each year, ARIA create memorable live music experiences and conversations for its annual ARIA Week leading into the Awards – and 2019’s edition will be no different.

This year’s ARIA Week will feature a Masterclass delivered by Tuma Basa, the Director of Urban Music, YouTube Music.

With hip hop being the fastest growing genre on the planet (and this masterclass a sign of things to come from ARIA) Tuma Basa is well-fitted to the program. He’ll discuss his work with hip hop artists around the world and what it takes to be successful in the global streaming era.

Speaking to TMN, ARIA CEO Dan Rosen said: “We know that hip hop of the fastest most dominant genre, and it’s starting to take that mantle here. Tuma is probably the world’s greatest tastemaker in hip hop and RnB music is a fantastic opportunity.

“Hopefully he can be exposed to a few great local acts that he can then take back and champion to the world.”

Elsewhere on the ARIA Week calendar will see the Nova Red Room extra packed with performances from Birds of Tokyo, Dean Lewis, Guy Sebastian, Illy, PNAU and Tones and I locked in.

Elsewhere, ARIA Week will feature the The Young Stars Of Country tour, where four of the most recognisable Australian country music artists come together for a once in a lifetime treat.

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Adam Harvey, Beccy Cole, Darren Coggan and Felicity Urquhart count Gold certified records, chart topping albums and countless number one singles between them. The eight-date Young Stars Of Country tour will mark 20 years since they first toured together.

ARIA Chief ExecutiveDan Rosen said:

“ARIA Week is a brilliant way to extend the celebration of Australian music across  November in the lead up to the ARIA Awards. We have an incredible line up of Australian talent, from ARIA Hall Of Fame winners to up-and-comers, across inner-city Sydney to Byron Bay.

“I am very excited to see the events across a diversity of genres, from hip-hop to country, showcasing our artists across a wide range of the ARIA Award categories,” he added.

The 2019 ARIA Masterclass takes place on Tuesday 26th November at Telstra CIC, 400 George Street, Sydney.

ARIA WEEK PROGRAM AT A GLANCE

Thursday 21st November – Nova’s Red Room with Illy Thursday 21st November – The U2 Conference @ Studios 301, Sydney Friday 22nd November – Hermitude @ Enmore Theatre, Newtown Friday 22nd November – The Reunion: Young Stars of Country… 20 Years On @ Twin Town Clubs, Tweed Heads Saturday 23rd November – Nova’s Red Room with Guy Sebastian Saturday 23rd November – Conscious Presents @ Campbelltown Arts Centre Saturday 23rd November – Tuka @ The Lansdowne, Sydney Saturday 23rd November – The Reunion: Young Stars of Country… 20 Years On @ Ballina RSL Club Monday 25th November – Nova’s Red Room with PNAU Monday 25th November – CMAA Academy of Country Music Showcase Tuesday 26th November – Nova’s Red Room with Dean Lewis & Birds of Tokyo Tuesday 26th November – Mojo Juju @ City Recital Hall, Sydney Tuesday 26th November – Telstra ARIA Masterclass with Tuma Basa Tuesday 26th November – Producers BBQ @ 301 Studios, Sydney Thursday 28th November – The Delta Riggs @ The Lansdowne, Sydney Thursday 28th November – The Reunion: Young Stars of Country… 20 Years On in Griffith Friday 29th November – Nova’s Red Room with Tones and I Friday 29th November – Montaigne @ The Metro, Sydney Friday 29th November – Lee Kernaghan @ Twin Town Clubs, Tweed Heads Friday 29th November – The Reunion: Young Stars of Country… 20 Years On @ Bathurst RSL Club Saturday 30th November – The Reunion: Young Stars of Country… 20 Years On @ The Cube, Campbelltown

Sydney venues can become an official part of the ARIA Week presented by Mitsubishi ASX program by registering their shows on the ARIA Week website. Registered shows will be added to the list of official gigs on the ARIA Week website.

 

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Reporting from inside the Australian music business since '94.

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